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[校园新闻] 肯代尔:为商业人才创建事业发展!

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发表于 2017-1-5 17:43:56 | 显示全部楼层 |阅读模式
美国肯代尔大学,Kendall College
肯代尔:为商业人才创建事业发展; g9 T8 {, m3 D
WHY KENDALL IS HELPING ENTREPRENEURS BUILD BUSINESSES
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Kim Shambrook.png
- T5 I$ [8 s4 F+ }作者: Kim Shambrook - 肯代尔临时校长
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  我们很多位毕业生在走出校门后,都在商业领域内收获了不错的职业发展。我们很多位现任教师,他们一面是校园内德高望重的教书人,一面又是商界中运筹帷幄的企业家。正是依靠校园富足的商业文化和底蕴,我们在今年秋天借势推出了肯代尔商业孵化园项目。5 M0 B9 `) T% E! ^' m2 x

6 V! D8 C( k2 ?% \  我与肯代尔商业孵化园的主管Rob Watson进行了一次谈话,从谈话的内容中,你会对我们肯代尔是如何培养新一代的商业人才有更进一步的了解。
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8 l+ p  B$ ^% D# j8 `  对于肯代尔而言,为什么推出商业孵化园是我们一项重要的举措呢?0 f6 }/ k3 `' J
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  在美国,企业家在整个社会的发展过程中扮演着重要的角色,无数的小型企业推动着这个国家的经济发展。我相信每个学校都有责任为我们国家培育出明日的企业家。在肯代尔,我们不乏充满创业精神的学生,我们有义务向他们教授作为一个企业家应该具备的技能和知识,我们会通过导师制教学,资金辅助和项目实践来帮助我们学生为成为一名出色的企业家做好准备。我们希望在芝加哥小型商务圈中建立一个商业生态系统,通过这个系统,来塑造和提升我们学生,教师,员工和校友们的企业家精神。
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5 s0 O% T8 u* ?5 K" d# b; V$ p  孵化园在各个学校内已经很普遍了,肯代尔的这个商业孵化园有什么特别的地方呢?2 N. C/ N$ d8 U' f5 F
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  肯代尔商业孵化园的特点在于它的专业性。我们的项目只针对我们的学生,校友,教师和员工。很多其他孵化园是面向大众的,但我们只想把重心放在培养我们自己的人才上面。同时,我们的孵化园只关注食品,可持续发展,和其他同类型的商业领域,这让我们与大多数只关注科技,如软件和生物工程等的孵化园有所不同。我们的孵化园使得肯代尔成为了餐饮界创业人才培训的首选院校。
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  对于哪些并不想自己创业的学生呢?
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& S# B! k: B6 a, z9 l, }  无论你是以企业家的身份,还是其他商业人士的身份,想要在竞争激烈的商业市场中获得成功,所需要的知识和技能是相通的。你需要对资金流动,人才管理,品牌意识等等知识领域有充分的了解。不管你是一名企业家还是企业职员,你都需要谙熟商业的运作和其所包涵的意义。我们会教授给你这些重要的知识和技能,在这一个过程中,你会对一个商业现象的运营有一个从无到有的认识建立。
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- Q' }" p! X1 |  我们孵化园成立以来,大家的反应如何?
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  我和大家说过,如果你们有任何想法,都可以向我提出来。就在最近,一直不断有人来到我办公室,向我反馈他们的意见。我也一度忙的不可开交。其中有一位学生,前来向我咨询如何创办和运营一家BBQ调料企业。我的回答是:第一步你先需要做好一份市场调研,对这类型的市场有个清晰的了解,对市场的定价有相应的认识;做任何商务决策前你都需要量力而行;发掘使自己产品变的独特的方式。接下来,你就需要进一步了解商业模型知识,并选择如何提升你自己的产品。
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# i% T; U4 l/ D, y  肯代尔推出的商业孵化园再次使我认识到肯代尔所拥有的资深行业经验。如果你正考虑在餐饮行业有所作为,不管你的专长是什么,我们都有相应的专家来帮助你迈出这个商业领域的第一步。我们的行业专家辅导正是我们的品牌实力所在。
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  如果一旦有了某个商业想法,那么接下来呢?
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  我们的学生如果提出的商业模型具有可行性,那么我们的行业合作伙伴会积极的参与进来。我们的学生可以和这些专家们进行交流。我们未来的企业家们会与The Hatchery和FamilyFarmed的行业领袖进行相关背景的匹配,这样他们能获得最具针对性的帮助。当他们着手进行商业模型建立和市场调研时,他们能够很好的利用这些公共的服务。2 t% d# I" j9 I/ P: n( D

$ r8 Q4 u  m" O$ n  g4 ^+ @4 u  在三个月的准备期间,学生可以找到我们的行业合作伙伴,与他们交流商业想法,还可以获得孵化园提供的公共服务。我们孵化园的核心理念就是信息分享,目标就是创造一个互相帮助的企业家社区,在这个社区,大家共同分享和交流着信息与资源,帮助更多的人实现他们的商务发展。这是我们所说的生态系统。长远来看,从我们商业孵化园走出来的校友能够以导师和演讲者的身份继续为我们的孵化园做出贡献。我们在芝加哥有着丰富的校友资源,我们期待着这个项目能够结出更美好的果实。* k0 o* x  ]0 @4 m0 V! _
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' d0 I4 g" A8 ^% m  o肯代尔大学 - 肯代尔学院 - 肯代尔 - Kendall College
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 楼主| 发表于 2017-1-5 17:48:23 | 显示全部楼层
美国肯代尔大学,Kendall College
WHY KENDALL IS HELPING ENTREPRENEURS BUILD BUSINESSES
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/ k* g5 [* {" s! }) nBy Kim Shambrook, Kendall’s Interim President
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+ h" ]4 ^' y) S) T3 |% yMany of our graduates lead successful businesses. And many of our current faculty are also hardworking entrepreneurs when they aren’t in our classrooms. That’s why it made so much sense to launch Kendall’s Business Incubator this fall.1 w7 d# s6 U; a. C) W4 l( \9 a
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To learn more about how we’re helping a new generation of entrepreneurs launch businesses, I spoke with Rob Watson, the director of our incubator:, h/ S2 f9 H; E( A0 |$ }
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Why was it so important for Kendall to start an incubator?
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The role of entrepreneurship in the U.S. is a big factor. Small businesses help stimulate the economy. I believe that all colleges have a responsibility to help foster entrepreneurship. With so many entrepreneurial students at Kendall, we feel it is our responsibility to provide the skills, mentorship, capital and preparation they need to help prepare them for entrepreneurship and all it entails. We hope to grow and enhance the entrepreneurial spirit of the students, faculty, staff and alumni by creating an ecosystem in the Chicago small business community.7 M2 \& }5 X, o  k1 k/ \2 i
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Incubators are already important at colleges across the country. What makes Kendall’s unique?$ I- V2 E' M# q* f. c' J/ c1 b) ?

; J; ?5 ~/ G8 r8 f) kThe expertise we have in the building! Our program is only for students, alumni, faculty and staff. Most incubators are public facing, but we want to focus on our own talent. We’ve also narrowed our concentration to food, sustainability, and similarly aligned businesses, which makes us unique. Most incubators focus on the sciences, like software or bioengineering. Our incubator will make Kendall a destination for food-focused entrepreneurs.
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What about someone who doesn’t want to own a business?
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$ H: v" G, Z$ C" k% K3 P1 NThe skillset is no different. You need to understand cash flow, how to manage people and create awareness about your business. Even if you aren’t an entrepreneur, you’re an intrapreneur, which means you still have to understand all the moving parts of the business and how they integrate. We’ll give you those really important skills and help you learn how to build a business from scratch.! A7 g+ P: |2 O' T  A- G
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Since the Incubator was announced, how has our community responded?
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+ E( Y0 d9 v4 p$ ^' O8 m- ~; NI asked people to come to me if they had an idea—and they have been knocking my door down. I had no idea what I was getting myself into! One student wants to create and market a BBQ sauce. The first step is market research. What’s out there now? And what are the prices? You have to look before you leap and understand what makes your product unique. Next, it’s all about understanding your business model and choosing to move forward with your product.
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; `# t9 V/ N. U. pLaunching the incubator has also shown me, again and again, the depth of experience we have at Kendall. If you’re considering a food business, no matter what your niche is, we have an expert who can help you get started. Expert coaching is built into our .
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  X- Y  E7 h  Y% BOnce they have incubated the idea, what happens?
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Once the business is fully functional, our partners get involved. Talk about expertise! Our entrepreneurs will be paired with leaders at The Hatchery and FamilyFarmed, so when they are ready to prototype and begin market research, they will have access to those shared services.9 b; g9 r0 C+ m& f% v

; z7 O* X. s) a9 _0 r" uAfter three months of preparation, students go to one of our partners, pitch their ideas, are ideally accepted and then have access to their services. We’ll also emphasize information sharing. The goal is to create a community of entrepreneurs who support one another, share their contacts and resources, and help fuel one another’s ventures. It’s an ecosystem. In the long term, alumni who have gone through this program will return to contribute to the program as speakers and mentors. We have a unique opportunity in Chicago and I look forward to seeing all the fruit this program bears., L2 `9 g3 w6 r- p/ e
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