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[成功校友] 瓦岱勒校友Emeline LAUCAGNE - 同时担任三家诺富特酒店收益经理的成功故事

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发表于 2015-3-6 17:35:35 | 显示全部楼层 |阅读模式
Emeline LAUCAGNE艾米琳•洛甘 - 同时担任三家诺富特酒店收益经理的成功故事
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& N# X+ q! t$ R& R8 C+ M Emeline LAUCAGNE.jpg 6 q$ q7 K8 ~0 |

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$ ]- ?3 Y, r( Y+ L$ r: e% Z+ g) j  还有什么能比刚从瓦岱勒学院毕业就担任酒店的收益经理(Revenue Manager)更成功的吗?或许是同时担任三个酒店的收益经理吧!

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5 L; @  t7 k  O' L: s/ f6 R  艾米琳•洛甘(Emeline Laucagne),瓦岱勒里昂学院(Vatel Lyon)研究生毕业典礼上致告别辞的学生代表,被巴黎(Paris)三家诺富特酒店(Novotel Hotels)聘为收益经理。下面她将和我们聊聊她的工作。
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艾米琳,在2013年研究生毕业典礼致告别辞的采访中,你告诉我们你是这样进入瓦岱勒学院学习的:“从两年制国际商务专业(International Commerce)毕业并获得职业学位后我直接进入了瓦岱勒里昂学院的预科班学习。”为什么做出这个决定?
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  在国际商务学位学习期间,我就一直在考虑去酒店工作。多亏了瓦岱勒学院,才得以使我在职业学位学习期间所学到的知识得到应用。酒店业不断与他人接触及在世界上任何地方都能工作的动态活动特点非常吸引我。这是一个不断在改变在更新的环境。这一行业需要经验和技巧。瓦岱勒学院让我得以在这一领域学习,学习它的规范,历史和利益及风险也让我参加一些实习并遇到有趣的人。
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+ X1 Y) s+ w4 O9 R' N  “我在爱尔兰(Ireland)的阿加多酒店(Aghadoe Heights Hotel)和巴黎(paris)皇家蒙索酒店(Royal Monceau Raffles)实习”关于这些实习你能再多说点吗?你从中学到了什么?
$ S. v! D; [3 @( [  从技术和人文角度来讲,我从这些实习中学到了很多。我在爱尔兰的工作操作性极强。这使我更加确信我热爱酒店的工作,而且这项工作可以扩展我的管理知识同时也使我的英语更加流利。

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  我最后一次实习是在皇家蒙素酒店,这次实习使我的专业知识得到磨练,并让我专注于收益管理(Revenue Management)。这对于刚开业的酒店来说是一个巨大的挑战,更何况它是一个奢华酒店,这就意味着这儿的客人非常挑剔。
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  最后你说“不到一周,我就知道自己担任瓦岱勒里昂学院2013届研究生毕业会上致告别辞的学生代表,并且我已经被三所酒店聘为收益经理。”之后你跟我们说了你个人对于收益管理的定义:“我的使命是根据对需求变化的预测确定房价和空房率来最大限度的提高酒店的营业额。”自此,你对这项工作的看法有什么变化吗?
# g7 c/ @2 H8 O% [这是关于收益管理这项工作的一般定义。这项工作的任务就是必须满足每个酒店的需要。收益经理也要负责其它的工作,尤其是负责分销和其它一些部门的工作,特别是在销售和预订部门。但主要目的仍是在预先确定的时间内扩大酒店的住宿率,同时重点维护高消费客人。0 X4 z7 V& V5 s& o& X2 q; z
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瓦岱勒里昂学院在第五学年开设收益管理课程。你是否在第四学年时就已经选择了这门课?或者你当时还没有明确的职业规划?

, e1 a) U4 ?5 b0 B0 T  或许我没选择这门课,因为当时我正在收益管理和财政课程之间犹豫不定。7 O- v9 y+ D9 q& {8 d! \# G+ ?

4 {. ^* J- M5 d5 \) Q, M! S" @  你对正在想什么是收益管理专业的四年级学生有什么建议吗?- _' S0 {& T' z7 B' m( a! H; W
  为帮学生做选择,我建议他们去认识一位酒店的收益经理以便更好地了解这项工作的日常需要。我们不再在酒店的运营领域工作,我们的工作更侧重于数据和Excel表格分析,并不是每个人都喜欢这项工作。
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  你能跟我们多说点关于诺富特品牌(Novotel)和你工作的酒店吗?你有哪些日常活动?; Y1 e& E3 s5 k2 O$ v) x
  诺富特酒店属于雅高连锁集团(Accor group chain),是标准化的四星级酒店。我在奥尔良门酒店(Porte d’Orleans),诺富特巴黎17波特阿斯尼耶尔酒店(Porte d’Asnieres Paris 17)和苏雷斯尼隆尚酒店(Suresnes Longchamp Novotel)这三所酒店工作。这些酒店的客人有散客也有团队客人,大部分客人平时在这儿进行商务活动,周末则是为了度假休闲。这三所酒店各不相同并且有不一样的环境,同时为这三所酒店工作非常有利于扩展知识能力。我每天负责监控预订文件;使用工具并进行分析将客户数量最大化。我也和各种各样的合作伙伴进行间接分销并履行一些合同。
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瓦岱勒酒店管理学院 - 瓦岱勒国际酒店管理学院 - Vatel
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 楼主| 发表于 2015-3-6 17:43:31 | 显示全部楼层
Emeline LAUCAGNE7 b; ^; [5 s7 c) U! \

9 _8 f/ B' f5 @7 m* h/ tWhat can top becoming a hotel Revenue Manager just upon graduating from Vatel? Perhaps becoming a Revenue Manager for three hotels?
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& R' n; A! H" ~! \Emeline Laucagne, the Vatel Lyon Postgraduate’s Degree Valedictorian, was recruited as the Revenue Manager for three Novotel Hotels in Paris. She’ll tell us about her job.

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Emeline, in Postgraduate Degree 2013 Valedictorians interview, you told us about how you enrolled in Vatel:  “I enrolled in Vatel Lyon directly in the Foundation Year after having graduated with a two-year vocational degree in International Commerce.”  Why did you make this decision?
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I was thinking about working in Hospitality even before I did my International Commerce degree. Thanks to Vatel, I was able to use the general knowledge that I learned during my vocational degree. I was attracted by this dynamic activity where you are constantly in contact with others and where you can work any place in the world. This is an ever changing and constantly innovating environment. It calls upon many profiles and skills. Vatel allowed me to discover this sector, its codes, its history and stakes, plus allowing me to participate in several internships and meet fascinating people.
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( p4 k+ Q" m7 BCould you tell us more about these internships? “I did my internships in the Aghadoe Heights Hotel in Ireland and in the Royal Monceau Raffles Paris.” What did you learn from this?
( d0 p' [2 P" P) I2 tI learned a lot from both of these internships. From both a technical and a human point of view. My Irish experience was very “hands-on.” This operational job confirmed that I loved working in hospitality and also allowed me to expand my managerial know-how at the same time I was getting more fluent in English.' v$ j3 \5 g/ V5 C2 e
My final internship at the Royal Monceau allowed me to hone my professional projects and specialize in Revenue Management. This was a huge challenge as the hotel was just opening. Plus it’s a luxury hotel, meaning it has very discriminating clients.: S, `3 ]2 k: r, P2 X
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And you finished by saying: “In less than a week, I learned that I was the Vatel Lyon 2013 Valedictorian and that I had been hired as a ‘Multi-Hotel Revenue Manager.’ Then you give us your personal definition of a RM: “My mission will consist in maximizing the hotel’s turnover by acting on determination of rates and on the available capacity, depending on forecast demand.”    Has your vision of this job changed since then?

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1 a7 o  C* }8 `+ D# rThis is a general definition of the RM job. Missions of course then have to be adapted to each hotel depending on their needs. A Revenue Manager can also be responsible for other jobs, especially in Distribution and work in other departments, in particular in Sales and Reservations, for example. But the aim remains to optimize hotel person-nights, in predefined periods, while protecting the guests who contribute the most.
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Vatel Lyon offers the fifth year specialization in “Revenue Management.” Would you have chosen it in your fourth year, or wasn’t your professional project ready then?
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I might not have chosen it because then I was hesitating between RM and Finance., |' v7 d' A: i6 c0 T
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What advice could you give to fourth year students who are wondering what this Revenue Management specialization is?2 u/ I$ M$ z9 D3 {! @
To help students make a choice, I’d advise them to meet a Revenue Manager in a hotel to get a better idea what this job really entails on a daily basis. We’re no longer in an operational hotel environment and are more focused on a world involving figures and Excel spreadsheets, which isn’t necessarily everyone’s cup of tea.4 ?4 t: @! S7 ]$ H
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Could you tell us more about the Novotel brand and the hotels you work for? What are your daily activities?
" Z. e+ h9 ^0 ^, M' e6 VNovotel is an Accor group chain. These are standardized four-star hotels. I work for the Porte d’Orleans, Porte d’Asnieres Paris 17 and Suresnes Longchamp Novotel Hotels. These hotels have individual guests and groups, mostly for business during the week and for vacation stays on the week-end. Each one is very different and has a different context. Working for three hotels is very enriching. On a daily basis, I monitor the reservations portfolio; I put in place tools and analyses to maximize the number of customers. I also work on indirect distribution and put in place some contracts that I follow with various partners.

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